The evidence is pretty clear. Women remain significantly underrepresented as experts, making up only 24% of news sources and 31% of paid speakers globally,you can read more about the alarming statistics on underrepresented female experts in my article here.
My study, Hidden Figures: Where Are All the Female Experts?, explores how women’s relationship with the word "expert" impacts their ability to fully embrace this role.
In this article, I will explore two themes from the research and offer actionable steps to help more women claim their rightful place as experts.
From the Hidden Figures research, two additional themes emerged (read more about the other two here), shedding light on how women can confidently step up and own their expertise. Here are the recommendations for action:
One of the significant obstacles preventing women from fully expressing their voice and power in public is the fear of criticism and the risk of being perceived as an imposter. They told me they are “afraid”. This fear can undermine confidence and hold women back from claiming their expertise. However, this fear can also serve as a stepping stone to greater impact. Practising micro bravery, taking small, uncomfortable actions each day, can help build resilience and confidence over time.
My recommendation:Identify specific micro brave acts that allow you to showcase your knowledge, enhance your skills, and raise your profile as an expert. Commit to taking one of these steps each day.
The research also points to a persistent shortage of visible, diverse female role models in expert positions. Many women feel disconnected from the "expert" image they see online, often portrayed as polished and unattainable. If we want to foster more diverse expertise, we need to start by recognising and celebrating the Hidden Figures already among us.
My recommendation: Use your platform to highlight and celebrate female experts in your community. Share their stories on social media, discuss how they inspire you, and advocate for them to be given more opportunities to step into the expert space.
Real change begins with small actions. By embracing fear through micro bravery and championing the Hidden Figures around us, we can start to shift the narrative on what it means to be an expert. Women are already making an impact, the challenge is creating a space where they feel confident to claim it.
Whether you're a woman stepping into your expertise, a leader in your industry, or someone with influence, let’s work together to amplify diverse voices in the expert arena. Download the Hidden Figures Whitepaper to learn more about how we can support women in reclaiming the expert stage.
