Future Proof Episode #14 – Prue Gilbert

May 26, 2018

Future Proof Episode #14 – Prue Gilbert

What if we started asking technology companies, “What are your products going to look like?” Are you really thinking enough about women?

This week Penny sat down with Prue Gilbert, co-founder of Grace Papers, a social change business leveraging technology to drive gender equality.

When the Apple Health App was first released, it was designed to track everything. But clearly, there were no women working on it. What is the #1 health challenge that women think about? Menstrual cycle. There was nothing in there – no mention. Nothing.

So, if you want to make products and services available that women will consume (80% of consumer decisions are generally made by women), heck you need to be talking to us at least.

Are there technology companies getting it right? Pop your comments on Penny’s YouTube Channel. #genderdiversitychallenge

Don’t forget to Subscribe to Penny’s YouTube channel and join us for future episodes filled with #futureproof gold.